Via Octavio llego a este divertidísimo anuncio de Microsoft (no oficial) que ironiza sobre la forma de entender el CRM de muchas organizaciones.
The Break-Up’ – soon available on www.bringtheloveback.com – is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn’t have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone.